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For decades, athletes have partnered with brands to expand their reach and connect with more audiences. What does the future of brand partnerships look like, and what exactly makes a winning partnership?
To answer these questions, Creative Artists Agency executive Lisa Joseph Metelus joins award-winning journalist Katie Couric on Future Ready. Together they discuss how Joseph Metelus joined the industry, the best way to create a solid partnership, and what things will look like moving forward.
To uncover more insightful conversations from the Future Ready series, subscribe to the Think with Google YouTube channel.